Search and AI visibility agency, Sydney

Be the business AI recommends.

Q: Do you only work with Sydney businesses?

No. We are based in Sydney and work with businesses across Australia.

Your customers are asking ChatGPT, Gemini and Google's AI Overviews who to call. We help make sure your name comes up, and we keep your Google rankings, ads and website working hard alongside it.

Request an AI visibility check See what we do

Who's a good physio near Parramatta for a running injury?

Here are a few well-reviewed options in the area:

Your business, known for sports injuries and same-week appointments
Competitor A
Competitor B

yourbusiness.com.auGoogle reviewshealthdirectory.au

Illustration. GEO is about being on this list, described accurately, with your site as a cited source.

Where we get you seen

ChatGPTGoogle AI Overviews and AI ModeGeminiPerplexityCopilotGoogle SearchGoogle AdsMicrosoft Ads

Why this matters now

Search has changed. The list of ten blue links is shrinking.

More people now start with a question to an AI assistant, and they get one answer back instead of a page of results. That answer usually names a handful of businesses. If you're not one of them, you don't get the visit, the call or the quote request.

The good news is that the same things still count: clear information, a site that's easy to read, a solid reputation and being mentioned in the right places. We work on all of those, and we measure where you show up so you can see it moving.

Services

Four things, done properly.

Most clients start with GEO and SEO together, because they feed each other. Paid search fills the gaps while organic visibility builds, and the website ties it all together.

Our main focus

Generative Engine Optimisation (GEO and AEO)

Getting your business mentioned, recommended and linked in answers from ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Copilot.

AI visibility audit. We test the real questions your customers ask and record where you appear, how you're described and who's cited instead
Clear brand and entity information so AI tools understand who you are, what you do and where
Content written and structured so it can be quoted directly in an answer
Mentions on the reviews sites, directories, publications and forums AI tools rely on
Technical checks so AI crawlers can access and read your site
Monthly tracking of your share of AI answers against competitors, plus AI referral traffic in GA4

SEO

Ranking in Google and Bing for the searches that lead to enquiries. It's also the foundation for GEO, since AI tools lean heavily on pages that already rank.

Technical SEO audits and fixes, including site speed and Core Web Vitals
Keyword and topic research based on what your customers actually search for
Service pages, location pages and articles written by people who know the subject
Local SEO and Google Business Profile management
Digital PR and link building from relevant Australian sites

Paid search

Google Ads and Microsoft Ads campaigns set up and managed for cost per lead, not clicks. Useful for fast results and for the searches you can't rank for yet.

Search, Performance Max, Shopping and AI Max campaigns
Conversion tracking in GA4 and Google Tag Manager, including enhanced conversions
Ad copy and landing page testing
Ongoing bid, budget and search term management
Account audits if you're running ads in-house or with another agency

Website design, development and maintenance

Fast, well built websites that are easy for people, search engines and AI tools to understand. Then we look after them so they stay that way.

Website design and development, mostly on WordPress
Site rebuilds and migrations without losing your rankings
Conversion rate optimisation and user experience improvements
Care plans covering updates, backups, security monitoring and uptime
Small changes and fixes when you need them

How we work

Plain steps, regular reporting.

No long lock-in before you see what's happening. You'll know what we're working on and what it's doing for you each month.

Step 1

Audit

We look at how you show up today across AI answers, Google search and your ad accounts, and check your site for anything holding you back.

Step 2

Plan

You get a short, prioritised plan. The changes most likely to bring enquiries go first.

Step 3

Do the work

Content, technical fixes, campaigns and outreach. We do it, rather than handing you a list of recommendations.

Step 4

Report

A monthly report on AI visibility, rankings, traffic and leads, written so it makes sense without a glossary.

About

A small Sydney agency that does the work itself.

Bolla started as a search marketing agency and has grown with search itself, from SEO and Google Ads through to how businesses get found in AI tools today. We're small on purpose. You talk to the people doing the work, and we only take on clients we can actually help.

Based in: Sydney, NSW
Work with: Businesses across Australia
Focus: GEO, SEO, paid search, websites

FAQ

Common questions

What is Generative Engine Optimisation?

Generative Engine Optimisation (GEO), also called Answer Engine Optimisation (AEO), is the work of making your business more likely to be mentioned, recommended and linked in answers from AI tools such as ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Microsoft Copilot.

Is SEO still worth doing?

Yes. AI tools pull a lot of what they say from pages that already rank well and are easy to read. Good SEO is the foundation GEO is built on, and Google search still sends most businesses the bulk of their organic enquiries.

How do you measure visibility in AI answers?

We track a set of real questions your customers ask across the main AI tools and record how often you're mentioned, how you're described, which sources are cited and how you compare with competitors. We pair that with referral traffic and enquiries from AI tools in GA4.

How long does it take to see results?

Paid search can bring enquiries within days. Technical fixes and content changes usually show up in AI answers and rankings over two to six months, depending on your market and starting point.

Do you only work with Sydney businesses?

No. We're based in Sydney and work with businesses across Australia.

Contact

Want to know how you show up in AI answers?

Send us your website and a little about your business. We'll check a handful of the questions your customers ask and tell you what we find. No obligation.

info@bolla.com.au